Electronic Books

Total Books: 1 - 3 /3
Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools / Hans-Peter Neeb

Provides employees and managers in sales with a clearly defined process for building sustainable business relationships along ...

Lee mas
Handbook of Marketing Decision Models

The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling ...

Lee mas
NoIMG
Value Driven Product Planning and Systems Engineering

Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. ...

Lee mas
Total Books: 1 - 3 /3